Amazon has become, in its own right, one of the largest online sales platforms on the planet. And not only for its extraordinarily wide catalog but for all the facilities it offers to third parties to sell their own products.
However, when we talk about selling, in this case our own products, we must take into account a number of aspects Leads for Commercial Real Estate that can be decisive when it comes to increasing conversions.
5 KEY ASPECTS TO INCREASE THE SALES OF YOUR PRODUCTS ON AMAZON
Surely every company or company has its own needs. However, there are a number of guidelines that should be followed if you want to have a firm foundation.
A GOOD PRODUCT PROFILE ON AMAZON IS VITAL
In order to make a simile easy to understand, we can say that the Amazon search engine is something similar to Google . The algorithm of this takes into account a series of aspects of the product sheets that allow you to analyze which are the most relevant.
Hence the importance of good design . A design that has to put a lot of emphasis on the following aspects.
- The title should be short but descriptive.
- The description must be as complete as possible (price, sizes, models, availability, etc.).
- It must include any information that we consider of interest as media opinions or similar.
INCLUDES QUALITY MULTIMEDIA ELEMENTS
It has been shown that quality multimedia elements encourage potential customers to formalize the purchase . Among these elements we can highlight videos and photographs. In both cases they must be elements that visually behave in an excellent way.
Keep in mind that this type of support can offer information that through the text can be very tedious.
ENCOURAGES INTERACTION WITH THE BUYER
For a while now, there have been many digital marketing consultancies that have studied the influence of the opinions of buyers on the rest of people who want to make the same purchase.
In fact, the forums as well as the opinions and opinions in social networks are widely consulted before making a decision. This leads us to think that if the buyers of your products leave their opinion on the platform itself, a higher conversion rate will be obtained.
This can be achieved with a final message within the product file itself in which the buyer is encouraged to leave their opinion, reviews or their stars. A small gesture that can mean differentiating us from the competition in the short and medium term.
GET ON YOUR OWN WEBSITE
Amazon, currently, provides everything we need to generate sales. However, it never hurts to have additional support such as a web page of your own .
In it you may have the opportunity to offer information and data that you can not in Amazon’s own marketplace. In addition, it may even be a good place to re-emphasize the opinions of users.
And all with the added advantage that on your website you will be able to do a parallel positioning job . This work will allow you to place yourself in the first places of the SERPs and to be able to give a great amount of traffic to your products in Amazon.
INVEST IN ADVERTISING
You might think that the investment can be zero or minimal. To a certain extent this is true. Without a doubt. However, especially during the first months , period of time in which our product is not yet correctly positioned , you can always resort to a certain investment in advertising.
Currently there are platforms such as Google AdWords , or any of the major social networks such as Facebook, Twitter or YouTube , where you can get interesting results. It is true that you have to make an economic outlay but in the vast majority of cases it is necessary to publicize your product.
Some concepts that have been seen that can be implemented progressively. In fact, it may be that in some cases it is not necessary to carry them all into practice. That will always depend on the product that we have in hand and the terms that we have set in terms of volume of sales and profits.