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A week ago the first day of experiences of the graduates in Marketing and Market Research was held at the University of Zaragoza , so the Digital Marketing Blog was without its weekly article. I was fortunate to participate as a speaker, along with five other former students of the Faculty of Economics and Business, to help as Graphic Design Mailing List much as possible to future marketing and market research professionals (and also, oddly enough, publicists) .

When I say that it is weird, I do it thinking about that feeling that all the professionals in this sector experience when someone who does not understand what marketing is says that “Marketing = Advertising”. Well, no, it is not the same or similar. If yours is advertising, do not be fooled, this is not your grade.

The MIM degree has professors and PROFESSORS of a high level, professionals who have taught us what marketing is, they have injected it into our veins, something that undoubtedly has made us proud of what we do. And you will be too.

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We are talking about a very new career, for a profession that is present and future, an opportunity within the labor market. To realize the importance, you just have to see the number of profiles of other disciplines, such as journalism, which lead to marketing positions.

Personally I am very grateful for everything learned in the MIM degree. The quality of most of the teachers and the more familiar environment offered by the cold building of Lorenzo Normante, meant the perfect mix so that some of us get the best of each teacher.

However, not everything is pink. The degree has some deficiencies in terms of the curriculum, which make it obsolete in a digital world that advances unstoppably transformed society. There are many factors, many, but I would like to highlight two:

The technology , which changes almost every day, which was a novelty today is out of date yesterday, renting remember when we watched TV family with no mobile in hand? And when could we live without the internet? What will it be like in 20 years? We must be aware of the disruptive change that is (because it is present) assuming the digital world in our society.

The resources allocated to education, which have been cut in recent years as a result of the crisis and the “austericide” policy they have imposed on us. I hope that in a few years the university will have more money and perhaps also more head to manage it from above.

In this post I will highlight some of the most important parts and those where, due to my profile and work situation, I could contribute more. More than a summary, notice to navigators that everything is written under MY humble opinion.

What do I do when I finish? Do I do a master’s degree or do I look for internships?

The million dollar question. And I do not mean the “million” that a master’s degree really costs. When the student ends, even months before, he enters into a crisis in the face of indecision about his future. He knows that his decision will mark his future in one way or another. And it is true.

From my point of view, we must add a previous question to all this:

Are you clear about what you are good at? What do you like the most?

If you have it clear, you can launch a master’s degree that allows you to specialize in what you excel at. Personally I like the idea of ​​specializing in something more than knowing everything and nothing. Neither to do a master’s degree in Digital Customer Management you will stop knowing other things about marketing, you have simply focused on something.

If on the contrary you do not have anything clear, before doing a generalist master’s degree, my advice is that you put your head in the working world. It is the only way to know for sure what is yours. In addition, this will help you to specify more about the profiles that are being demanded in marketing at present.