In essence, it could be said without fear of error, that conversions can be measured through what we call originating cookies . Some cookies that can be configured, either through tools that International Mailing List facilitate the process, or manually.
WHAT ARE THE MAIN ADVANTAGES OF THESE COOKIES?
The experience we have accumulated over the years in the sector has led us to value, above the rest, tworeally important advantages .
There are tools that can be used to automate and simplify the entire process that has to do with the configuration of cookies .
These can be integrated into some Google products such as, for example, the case of Google Analytics.
BUT HOW CAN I REALLY MEASURE MY CONVERSIONS?
To measure the conversions a particular project has had, the best alternative is to use a model called as attribution . A model that is not only easy to implement but has the added advantage that we can find several of them within Google Analytics.
To access this configuration , we will have to access the “Conversions” menu of our Google Analytics account to enter the “Attribution” section. From there, we will have at our disposal a series of variables that must be configured in the way that interests us most, with the aim of subsequently determining with total accuracy the origin of the conversion .
CHOICE OF OBJECTIVE
How could it be otherwise, the definition of the goal is vital to correctly measure conversions . In addition, you have to take into account that the objective you have must be among the selectable ones. If not, you must modify the goal you have marked.
WINDOW TO THE PAST
This aspect is nothing other than the period of time that the system will consider to attribute a conversion . Although it is true that by default this value is 30 days, from our point of view we believe that it is much better to increase it up to 90 days. That way you can have a much wider view of the conversions that have been obtained.
CHOICE OF THE MODEL
At this moment you have to choose the model with which you want to work. With the intention of simplifying the process, the best choice is always the model lines although, of course, this will always depend on the needs of the project in question.
Obviously, in this case the most common is to choose “source / medium”. This is so because what we want is to know from what source or from what means the conversion comes to us. However, as we said just a moment ago, you can choose several alternatives and try out the advantages of each of them.