Instagram Stories vs. Snapchat is one of the questions that many digital marketing brands and gurus are asking themselves. Today we wanted the digital marketing blog to have a Email Service to Interior Designers current theme that shows the war between different social networks for their survival and greater share of users.
Instagram Stories (500 million users and 300 active every day) has been a blow to Snapchat , a social network that had been gaining users at a bizarre pace, reaching up to 110 million users.
The brands have put the focus on this new functionality of Instagram and are looking for how to get the most out of it. In this post of Soy de Marketing we will discuss some of the new functionalities that the application offers and that you may not know.
Instagram Stories vs Snapchat
Instagram Stories vs. Snapchat have changed the way brands tell their stories. There are brands that can think that for 10 seconds and a maximum 24 hours visualization it is not worth spending great efforts on time and money. Big mistake. You have to work with the images, the copies and the videos that are shown in each publication.
The new ways of consuming content lead us to analyze Snapchat and Instagram Stories to better understand its use and especially optimize it. We are facing social networks that do not offer a feed with publications or news, something that happens on Facebook, Twitter or Linkedin. Now the user is shown in a kind of list with a series of contents (brands or users) and he will choose which one he decides to consume .
Is it profitable for a brand to create content that will only be displayed for 24 hours and that barely reaches 10 seconds in length?
The truth is that yes, especially for the big brands that need stories full of attractive content to feed their audience. It is one more way to differentiate and show your creativity in a relatively new social network.
Currently brands have opted for several options of use. There are very active on Snapchat that do not play Instagram Stories and vice versa. There are those that replicate their contents in both social networks, and finally we find those that generate different contents for each of them.
Tips for creating effective brand stories
Let’s look at some of the tips for creating brand stories that can be applied to both Snapchat and Instagram Stories:
Do not create long stories: The thread of the story should be short, to tell great stories with video format we already have YouTube. We expose ourselves to a high dropout rate if we tell long stories.
Do not limit the use to the presentation of products or new sales campaigns: Lovemarks want to know the curiosities of the brand, see mini interviews, know new features, new applications or that can somehow participate and interact with the brand.
Interact with users : One of the most used ways to interact with users is through image captures that the user makes and then sends to the brand. We must be cautious and warn with time, because for example on Snapchat is not backed down as easy as in Instagram Stories.
Combining the use of image and video: It is always positive that there is a certain alternation between the contents that we show to our audience so as not to saturate it with the same format.
Generates and monitors traffic to the web: Through a landing page we can calculate the impact of our history. We can add stories without a destination url, but it will always be interesting to do so to know our results.
Very active public: Snapchat has an audience that seems very faithful to the format and the brand. Now with the arrival of Instagram Stories one of the challenges that Snapchat will have will keep these followers loyal.
More editing options: With more filters, stickers and text editing options. We can also customize our stickers that are generally larger and more attractive than those offered by your competitor. The videos are better, they can be edited to put slow motion or to rewind them.
Advantages of Instagram Stories
It is not mandatory to follow the brand to visualize its content: On Snapchat, it is absolutely necessary to follow the brands to see their publications. This makes discovering new and interesting stories on Instagram easier than on Snapchat.
Greater brand notoriety: When we publish in Instagram Stories our profile will appear highlighted in the top part of the application, something that increases the impact on the brand. If we want to increase the notoriety or relevance of a brand this is the best option.
Slow transition of images: Instagram Stories has been able to solve one of the main complaints of Snapchat users, navigate between stories to your liking. It is quite interesting to be able to pause an image to better capture its content.
Quality of images: Higher image quality due to less data compression. On Snapchat we can see how the images look much worse in terms of resolution.
Post the story in the profile: We can convert our publication in Instagram Stories into a conventional one. If we go to the options of the publication, it says “share as a publication” . Instagram forces us to adapt the image to the format, since it is not the same.
Find out who has seen your story: To see it you have to open your story, click on the arrow of the visualizations and slide your finger up. The users that see our history will not be able to avoid that we find out that they have visualized it.
Post previously recorded photos or videos: Instagram Stories allows you to post photos and videos that you have made in the last 24 hours. For this we have to slide down the finger once located on the start screen of Instagram Stories.
* Tip: If we want to publish an old image, we can make a screenshot of the image so that it appears as recent for Instagram and can use it.
Stop stories, go backwards or move forward: We can stop viewing a story on Instagram by keeping your finger pressed on the screen. If we want to see other publications again, we give it to him with the finger in the left part of the screen and the same if we want to advance forward, that we will press in the right zone of the screen.
Decide who can see our content and send messages: Once published we go to options and there we can select who to hide the story. We can also make a general configuration of preferences if we enter the configuration of our profile.
Create your own color palette: The pencil icon that appears at the bottom of the screen offers a variety of colors. If we choose a color we can change the hue and select the one that best suits our taste.
Add filters to your photos or videos: Instagram Stories offers up to seven filters to choose from. To do this we move the finger to the right or left and the different available filters will appear.