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To improve our visibility in Google , it is necessary to select the keywords (keywords) appropriate for our business. However, just as important is to monitor them and compare them with the positioning of our competition for the same keywords.

This way we will know if the changes that we apply in our website improve our positioning in front of our competitors and, consequently, we take a higher part of the visibility and the clicks.

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If you already have selected the keywords that represent those aspects of your business that you want to boost at the SEO level , it is time to analyze the competition and its positioning with the same keywords , in order to learn from it and implement the necessary changes.

Do you know how to monitor your competitors? Next we propose three SEO tools that will allow you to do it. Keep reading😉


Without a doubt one of the best options. The Position Tracking tool of SEMRush allows you to see the ranking that your website occupies in the search engines for a series of keywords. Also, you add those keywords yourself (that’s why it’s so important to previously select them).

ou can also add up to 4 competitors, so you can see what position they occupy in Google by competing with the same keywords.

SEMRush is, as you see, a versatile SEO tool that can also help you in other aspects, such as a general audit that identifies pages without title or meta description, images without alt attribute or pages with a low text-HTML relationship, between others.

The only downside? Its most economic plan is 100 dollars per month, although its free version allows you to discover, for example, your 10 main competitors or the 10 keywords with which your business is best positioned.  

Market Samurai

A tool also quite known. With Market Samurai you can track the most relevant keywords in your project. Its Rank Tracker module also allows you to analyze your position and that of your competitors with these keywords (like SEMRush).

Among its features, also highlights the Keyword Research , with which you can discover interesting keywords for your business from another, or the SEO Competition module , with which you can analyze your top 10 competitors.  

This tool is cheaper than SEMRush, since you only have to make a single payment of approximately 150 dollars.


Unlike the previous two, this tool is free. Although it has a much simpler interface, Rankerizer also allows you to monitor the evolution of your positioning in Google (and other search engines) with the keywords of your business, as well as analyze as many websites (competitors) as you want.

However, this tool does not compare the data, nor does it specify what percentage of visits you or your competitors get. Therefore, you can only make a comparison (manual) of the positions in Google of the competitors that you choose.

With these three tools you can know if your SEO strategy is working correctly and, if not, apply the necessary changes to achieve a better position in the search engines. We hope you find them useful! 
If you need help, in our digital marketing agency we have SEO consulting services , so do not hesitate to contact us .