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With the arrival of the internet, the relationship of people with technology changed completely. And not only because you had to get used to a completely different reality. Also because they had to Investor Leads assimilate, as quickly as possible, a series of key terms for the global understanding of this network of networks.

Among these terms, and especially for a time to this part with the arrival of digital advertising, is the cookie of origin. A set of words with a diffuse meaning that is worth clarifying both in its definition and its use.

WHAT IS A COOKIE OF ORIGIN?

First of all you have to understand the generic concept of cookie. A cookie that is nothing other than a text file. A file with its own characteristics such as those listed below.

  • Filename.
  • File value.
  • Date of expiration of the file.
  • Domain from which these files and domains are sent from which they can be read.

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Once this scenario is presented, we can say that a cookie of origin is one in which the domain is the same as the one that is being visited at that precise moment. In other words, these cookies, these text files, will only be associated with the domain that generates them.

THE NEED FOR COOKIES IN ELECTRONIC COMMERCE

As has been introduced just a few moments ago, everything that has to do with virtual commerce has evolved in an extraordinary way in recent years. It is no longer just about generating conversions, that is, selling or getting the client to carry out the action that the web portal wants.

Now what really matters is knowing the client. Know what their behavior is both inside and outside a specific domain. And that is only in that way you can enhance much more the entire online shopping process.

WHAT ARE THE ORIGIN COOKIES?

In essence, it could be said without fear of being wrong, that source cookies are going to be responsible for measuring the conversions of a specific website in a more accurate way. But that’s not all because these source cookies will allow an integration with some Google products, such as Google Ad-words or Google Analytics , much easier.

And of course, being integrated with these Google products, the person in charge of the website will have at your fingertips information that is not 100% reliable, but is the most complete that you can have. An information with which you can improve your conversion processes, optimizing them, to the point of being able to achieve a greater number of conversions.

HOW ARE THESE TYPES OF COOKIES USED?

If what is intended is to have full control of the entire conversion process, the best alternative is to use these cookies in each and every one of the places on a certain website that are susceptible to it. However, there are many occasions in which the manual insertion of these cookies is not only tedious but can be subject to many errors. Hence the importance of having some alternative methods such as the following.

  • This system allows to label the entire page.
  • Google Tag Manager. It thoroughly tracks everything that has to do with website conversions.
  • Google Analytics Track conversions but with the ability to link to Google AdWords.

KEY BENEFITS OF THE USE OF ORIGIN COOKIES

Now that it is known that the collection of customer information by these source cookies is of vital importance, it is worth highlighting some benefits that will surely invite the person responsible for a particular web page to implement this entire system.

  • Thanks to the origin cookies, you will be prepared for the future of electronic commerce.
  • The tracking of the conversions is the most accurate that is known to date.
  • The integration with Google products will always be very simple with everything that implies.