The inbound marketing is a type of marketing that seeks to capture potential customers through advertising techniques that are neither intrusive nor aggressive.
We live in a world in which we are all accustomed Manufacturing Email List to traditional advertising; that which interrupts what we are doing and which, most times, is not of our interest. You know what we’re talking about, right? You only need to follow a series on television to appreciate the large number of ads that “force” you to see.
Inbound marketing poses the opposite: attracting users, bringing them closer with attractive content and, thus, seducing them until they reach conversion.
Is not it great?
If you’re still not 100% sure of the benefits of this marketing approach to business , be aware of everything that can contribute to your business
THE BENEFITS OF INBOUND MARKETING
- Increase in qualified leads and, consequently, increase in the number of final clients.
- Increase in the visits your website will receive.
- Possibility of reinforcing your brand image.
- Possibility of customer loyalty.
- It takes into account the needs of the client at all times.
HOW TO APPLY INBOUND MARKETING IN MY BUSINESS
Inbound marketing encompasses a wide range of marketing techniques, so at first it may seem complicated to implement. However, it is not at all.
Here we show you the 4 phases of inbound marketing :
- Attraction . This first phase is based on tools such as social networks or the visibility of your business in Google to attract potential customers to your website.
- Conversion . Once the users are in your site, you must offer them useful information. Only with this valuable content will you be able to attract them and get them to fill out a form with their data. So, reflect on the needs of your potential customers and create a content that answers your questions.
- Education . After having managed to get a user to register on your website, you must educate them in the different phases of the purchase process until they reach the last one. Therefore, the first email you receive can never be one that is 100% focused on the sale.
- Loyalty It is the last phase, but not the least important. You should always keep your customers happy, with useful information that will keep them loyal. Nor should you forget about the records that, although they have never bought you, they can become ambassadors of your brand on the internet.
Do you still see it complicated? Next we will give you some guidelines to apply the 4 phases of inbound marketing. The recruitment of potential customers is getting closer
PHASE 1: THE ATTRACTION OF USERS TO YOUR WEBSITE
An inbound marketing strategy begins with the capture of users. We must always direct them to our website, because that is where we have all the information and where we will formalize their registration. So, let’s look at several ways to attract users:
- SEO: Visibility in Google and the rest of search engines is key for any business with online presence. Without visibility, neither customers nor non-customers will reach us, and our inbound marketing strategy will be a failure. Get your business in Google with this guide.
- The SEM: If we do not have good visibility in search engines, we can always run campaigns in the Google advertising network.
- Social networks, a great tool to redirect traffic to websites. Yes, without saturating your followers.
- Social Ads: Today Facebook, among other social networks, allows you to publish ads in which users can give their personal information. For this strategy to be effective, you can organize a contest or a draw for products or services of your business or, at least, related to your brand.
PHASE 2: THE CAPTURE OF USERS
Imagine that you have a DIY and decoration business that a user has come to your website because it is looking for how to make a roller screen in the windows of the house.
You have an article in your blog explaining several tricks to build it, but you also have a much more extensive PDF guide on all the steps to follow, which also includes a discount code to spend in your store.
Would not it be great to include a form in this post of your blog so that customers could receive the guide and the discount to their email in exchange for giving their information?
Constructing this flow is not complicated, just synchronize your website with Mailchimp and configure the subscription emails that a user receives when they sign up for a mailing list.